Digital Marketing in Real Estate
A couple of decades ago, properties were considered a luxury investment. Only the richest of rich could afford the exorbitant prices stamped on the various housing projects. Even the process of purchasing a property was a long and tedious one. Home seekers had to collect and sign an endless flow of documents while also searching for a broker who could strike them a good deal for the desired property. However, this trend has changed drastically. A large portion of home buyers research online and find it convenient to check and shortlist apartments virtually before physically going to see it. In fact, data suggests that 92% of home buyers search online to find their dream home. Additionally, 82% of real estate market investors trust online agents as a reliable source of information, and 42% have resorted to the Internet as their first search medium. Today, there are 450 million active users on the Internet, in India alone, and going by current trends, 635.8 million Indians will be...